Arzu Karabayır - Portrait

Creative Portfolio — 2026

Arzu Karabayır

Marketing Professional  ·  Istanbul, Türkiye

Dynamic marketing professional with 3+ years of experience crafting high-impact content and managing social media platforms. MSc Marketing candidate at Marmara University. Expertise in digital campaigns, trend analysis & consumer insights.

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Marketing Strategy Social Media Management Brand Communication Meta Ads Content Strategy Campaign Management Consumer Insights KPI Tracking Data Analysis Marketing Strategy Social Media Management Brand Communication Meta Ads Content Strategy Campaign Management Consumer Insights KPI Tracking Data Analysis

Where I've worked

Jan 2025 — Present

Freelance Marketing & Content Specialist

Self-Employed

Create and manage marketing-focused content for social media platforms, spotlighting branding and digital trends. Plan and produce content tailored to brand tone and audience engagement strategies. Analyze content performance to drive optimization and continuous improvement efforts.

Istanbul
May 2025 — Sep 2025

Operations Specialist

Mare Supply and Services

Managed comprehensive procurement and delivery processes for global ship supply operations. Coordinated with international suppliers, logistics partners, and vessels to ensure timely and accurate deliveries. Oversaw inventory management and order tracking to bolster efficiency in maritime supply chain operations.

İzmir
Aug 2024 — Nov 2024

Marketing Assistant (Project-Based)

Informa Markets

Contributed to integrated digital marketing campaigns and brand communication for international trade fairs. Coordinated targeted messaging, social media planning, and agency communication to elevate exhibitor and visitor engagement. Monitored and evaluated campaign performance while supporting on-site brand execution.

Istanbul
Apr 2023 — Oct 2023

Sales Coordination Intern

QNB Finansbank

Analyzed sales KPIs and compiled Excel-based reports to facilitate performance optimization. Translated sales data into actionable insights for management and cross-functional teams. Enhanced reporting processes through comprehensive data-driven analysis.

Istanbul
Jun 2022 — Aug 2022

E-Commerce Intern

Live to Bloom

Managed product content, newsletters, and social media updates to align with brand identity. Analyzed customer behavior and sales data to inform conversion and engagement strategies. Handled customer communication and order processes across various digital channels.

Istanbul

What I bring

Data & AI Tools

HubSpotSalesforceKPI TrackingAdvanced ExcelChatGPT ProGemini Pro

Languages

Turkish — NativeEnglish — Advanced

Soft Skills

StorytellingBrand VoiceAnalytical Thinking

Creative work

arzukarabayir.digital

Content Creation

arzukarabayir.digital

Social Media Design

Social Media / Content Design

8 March Design

Social Media / Content Design

Marketing Strategy Design

Social Media / Content Design

Academic background

Sep 2025 — Present

MSc, Marketing

Marmara University · Istanbul, Türkiye

Sep 2019 — Jul 2024

BBA, Business Administration

Yıldız Technical University · Istanbul, Türkiye

Let's build
something together.

arzukarabayir.digital@gmail.com